Use Strategic PR To Market Your Company

Strategic PR is an incredibly powerful way to build local exposure, authority and get free press .. yes, I said: “free”.  Many entrepreneurs and business owners think PR is something that only celebrities can afford, but very few realize they can do it themselves. You can use sites like Help a Reporter Out to pitch your expertise in your industry to print media, television, online, and radio journalists looking for sources. 

You can also contact your local news affiliate and offer yourself as an expert source. In return, you’ll get your name (and quite often your contact info) on website, television, radio or print spots that cost $5,000 – $15,000. In addition, you will be listed as a source on their website and you’ll often get a link back to your website or social media channel which is great for SEO, marketing and social media.

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