You have to look at your website like a store front.

Is it clear what your business is? Is your branding front and center?

This may seem an obvious point to consider but there are some awful websites out there that are doing their owner a disservice. Ask a friend, acquaintance or family member who doesn’t really know much about your business to tell you about what you do based on your website’s appearance. They should be able to have a good idea as to what your business is about and what your logo looks like within a few seconds of seeing your homepage.

Is the website design and user experience clean and simple?

Cluttered webpages are as inviting as a store that has boxes and debris at the entrance. Simple is uncomplicated and that goes a long way for potential clients. If you have annoying pop-ups, an odd design or a user experience that feels complicated, chances are a potential client will look elsewhere. Remember, Apple devices do not come with instructions. A lot of thought was put into the simplicity of the user experience. Unless you’re in an artistic field, always function over fashion.

Is your website mobile friendly?

This really should be a no brainer being that there are large demographics of people that don’t own a desktop. Mobile computing is not just a trend; it’s the future. A really good mobile-friendly website allows the user a seamless and effortless experience on your website regardless of what device they use, what brand they use and what search engine they use. A truly mobile website adjusts for various screen sizes, orientations, operating systems and more.

How can they contact you or ask questions?

Oddly, this is the biggest faux pas on many websites and social media channels. If you don’t want people to call you or you can’t answer the phone; don’t publish a phone number. Asking your potential customer to leave a message or have an answering service field your calls is basically telling them you don’t have time for them … you deserve to lose their business. They want to pay you, remember? Same goes for social media messages or emails; if you don’t want them to contact you via Facebook, don’t have that functionality. If you don’t want them to email you, don’t publish your email.

If you do want them to call, post the number you would answer from and your business hours. If you have an email you want them to use, only publish that email. If you want them to message you on Facebook and Instagram, make sure you can get back to them within the business day and that you are active on those platforms. Make sure that they can either click on your email or copy and paste it to their email provider. Make sure your mobile site allows them to click to call (if you have a contact number) and click to email. If you have a contact form make the modules simple — name, email & message.

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